Client: Abbott Pharmaceuticals
Agency: Whiteboard
Abbott wanted a spot that thematically tied into Ensure's "Always Be You" tagline, with a tone that was sweet but not saccharine. I developed a concept and script that told the story of former professional dancer who wants to get back the energy to dance with her granddaughter. I love working with actors who bring realism to my spots, and was excited to cast a former Alvin Ailey dancer as the lead. I oversaw post-production, and collaborated with a composer (and his full orchestra) to create a score that felt charming and singular.